
As part of WIKA USA’s 198 Years of Expertise series, get to know Daniel Burch and his pivotal role in developing new instruments that meet customers’ needs.
Daniel Burch has a strategic position at WIKA USA. As product manager, half of his role involves listening to customers’ feedback, praise, insights, and pain points about mechanical pressure and temperature instruments. The other half includes collaborating with internal teams – other product managers, R&D, procurement, manufacturing, sales, marketing – to develop the innovative solutions that his customers seek but have not been able to find in the marketplace.
Daniel likens product management to a central nervous system: disseminating vital information from one group to another for the purpose of keeping the entire organism functioning at its peak. But he is much more than a messenger. He also has a keen understanding of developments outside of the customer–supplier relationship, thanks to more than two decades of experience. In addition to emerging technologies and market trends, Daniel has in-depth knowledge of the latest compliance requirements of instruments in various industries, from oil and gas to food and beverages.
Watch this short video to learn more about Daniel, his collaborative spirit, and his passion for providing customers with reliable measuring instruments that optimize safety and efficiency.